Key areas to strategize:

Value proposition - the unique value we are offering

• Safer yield generation on volatile digital assets
• Thematic investments into all-weather income-generating vaults

Positioning - benefits, and differentiators of our product

• Capital-protected yield on volatile assets like ETH, BTC
• Thematic investment vaults that suit the risk profiles of different investors
• Invest in principal-protected structured products from your favorite ecosystem/chain

Channels - ways of reaching out

• Affiliates
• Ambassadors/Influencers
• Social media: Twitter/Discord/Medium/Telegram etc
• SEO/SEM
• Email marketing
• Integrations
• Partnerships/Collabs
• Events/Sponsorships